Hogeye Bringing a Legacy Brand Digital Success
We delivered a brand, website, and digital marketing strategy that is generating new leads and boosting sales for Hogeye.
Hogeye is a custom promotional products company with a 40 year reputation built through traditional channels (print, mail, trade shows, phone). The team came to Blur looking for a redesign of their current website. During our initial discovery, however, we recognized an opportunity to do more - to present Hogeye as the authority in promotional products.
Before
After
Strategy
Hogeye recognized the need to invest in their digital presence in order to reach new customers. Their brand was missing a strategic focus and a clear Call To Action to drive new business. Hogeye sought us as a partner with the expertise to transform their website into a powerful lead-generation tool and establish a results-oriented digital marketing strategy.
We focused on foundational elements: understanding Hogeye's customers, analyzing the competitive landscape, and identifying the most effective channels for sustainable growth. This involved a pragmatic approach to Social Media, SEO & Organic Web, and Email Marketing, ensuring each channel would serve a specific and measurable purpose:
- Social Media: Increase brand awareness and foster community engagement, showcasing Hogeye's people, products, and processes.
- SEO & Organic Web: Establish Hogeye as a leader and product expert within the industry, driving organic traffic through valuable content and improved search rankings.
- Email Marketing: Nurture relationships with past customers through newsletters that feature new products, promotions, and industry insights.
65% of Hogeye's traffic now comes from organic search.
Hogeye's new website is generating leads every day, leading to a growth in sales and brand awareness.
Branding
We immersed ourselves in Hogeye's story, appreciating their roots and the artistic spirit of their founder. Our design exploration was deliberate, considering various aesthetics before arriving at a "retro collegiate / outdoor" direction. This choice felt authentic to Hogeye's location and history, resulting in a distinctive mascot and hand-rendered wordmark
We weren't ready to handoff the new logo until every detail felt right.
UX
Hogeye sells a wide variety of products, each with their own techniques, finishes, and custom options. These customizations differ across all the products, so we had to create a flexible URL structure that could accommodate the different combinations. Despite the complexities this added, we were able to keep the navigation simple while still providing the ability bringing visibility to the unique customizations per product.
Development
Hogeye wanted to maintain their personalized customer service while streamlining the initial engagement and providing their sales team with the essential details upfront. We implemented a digital catalog with a quote request form that allows customers to submit art files.
Close Collaboration
Throughout the project, we collaborated closely with Hogeye to ensure a cohesive and impactful digital presence.
Visual Storytelling
A professional content shoot captured a unique behind-the-scenes look at the people and process, providing relatable content for social media and email marketing.
We interviewed employees to capture the personality of Hogeye.
The Results
Through a modern brand refresh and digital transformation, we helped Hogeye identify their brand and streamline opexrations. They continue to see increased sales, traffic, and search rankings, with improved team efficiency. These changes brought a strong foundation for Hogeye's continued growth.
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